BA
Specialisation: Advertising
For working professionals and self-employed learners, Bachelor of Arts delivered in Work Integrated Learning Programme (WILP) mode is a practical way to complete or advance a degree alongside daily responsibilities. Spread across 3 years and 120-130 credits, the course focuses on Advertising, so learners build both conceptual grounding and practical, job-ready skills. Admission requires 12th in Relevant Stream + Employment Letter, keeping the entry criteria realistic for learners returning to formal study. On completion, learners are positioned for roles like Advertising Executive and Copywriter (Junior) in sectors including Advertising Agencies and Media Houses. With study material, mentoring support, and assessments designed around working schedules, this programme is a credible stepping stone for career growth. Note: under the programme's elective structure, Advertising is offered as one of two specializations chosen together, so learners pair it with a second elective from the same group.
About the Programme
For working professionals and self-employed learners, Bachelor of Arts delivered in Work Integrated Learning Programme (WILP) mode is a practical way to complete or advance a degree alongside daily responsibilities. Spread across 3 years and 120-130 credits, the course focuses on Advertising, so learners build both conceptual grounding and practical, job-ready skills. Admission requires 12th in Relevant Stream + Employment Letter, keeping the entry criteria realistic for learners returning to formal study. On completion, learners are positioned for roles like Advertising Executive and Copywriter (Junior) in sectors including Advertising Agencies and Media Houses. With study material, mentoring support, and assessments designed around working schedules, this programme is a credible stepping stone for career growth. Note: under the programme's elective structure, Advertising is offered as one of two specializations chosen together, so learners pair it with a second elective from the same group.
Curriculum Overview
Subjects in this BA programme are arranged so that foundational knowledge in the first half gives way to applied, specialization-oriented learning in the second half. Core and elective areas include Advertising Principles, Copywriting, Media Planning, Brand Communication, taught through recorded lectures, downloadable study material, practical assignments and periodic contact sessions. Learners submit assignments and appear for term-end examinations that test both conceptual understanding and applied problem-solving. Undergraduate learners build up from foundational concepts before moving into applied, specialization-specific coursework.
Learning Outcomes
- By the end of the BA programme, learners are expected to: apply core Advertising concepts to real workplace problems
- demonstrate proficiency in advertising campaign planning and copywriting
- build competence in media planning basics and brand communication
- and present findings or deliverables in a clear, professional format suitable for the workplace. These outcomes are pitched at building a strong entry-level skill base.
Eligibility Criteria
- Minimum qualification
- 12th in Relevant Stream + Employment Letter (this specialization is taken as 1 of 2 combined electives)
- Degree Level
- Undergraduate
- Category
- Arts & Humanities
- Mode
- WILP
- Eligibility Verification
- The admissions cell verifies all submitted mark sheets, certificates and (where applicable) the employment letter against programme eligibility norms; provisional admission may be cancelled if documents do not match the declared eligibility.
Complete Fee Structure
| Application / Enrollment Fee | ₹1,000 |
| Registration Fee | ₹1,500 |
| Re-Registration Fee (per year) | ₹1,000 |
| Development Fee | ₹5,000 |
| University Fee | ₹14,500 |
| Course fees | ₹14,500 |
| Examination Fee (Semester / Year) | ₹2,000 |
| 1st Year Fee | ₹24,000 |
| 2nd Year Fee | ₹17,500 |
| 3rd Year Fee | ₹17,500 |
| Total Course Fee | ₹59,000 |
EMI Option: Yes — the total programme fee of Rs. 59,000 can typically be paid in year-wise/semester-wise instalments, and EMI options through partner finance providers may also be available; confirm current EMI terms with the admissions office.
Subjects & Curriculum
Assessment Method
A mix of assignment-based internal assessment and semester-end examinations, with practical vivas or project submissions built in for applied subjects.
Admission Process
- 1Submit the admission enquiry and online application form. 2. Upload the required certificates and employment proof (where applicable). 3. Undergo eligibility screening by the admissions team. 4. Complete fee payment for the first year/semester. 5. Get onboarded with study material access and orientation details.
Documents Required
- th and 12th mark sheets and certificates
- Graduation mark sheets and degree certificate (for PG programmes)
- Valid government photo ID proof (Aadhaar/PAN/Passport)
- Recent passport-size photographs
- Address proof
- Employment letter/experience certificate from current employer
- Category certificate, if applicable, for fee or reservation benefits
Career Opportunities
Graduates of this programme are well positioned to build a career in Advertising-linked roles across growing sectors. Typical career directions include Advertising Executive, Copywriter (Junior), Client Servicing Associate, primarily within Advertising Agencies, Media Houses, Marketing Departments, Digital Agencies. At this undergraduate stage, BA builds a solid, job-ready foundation for an early career start in the field.
Job Roles
Skills You'll Gain
Industry Scope
Advertising Agencies, Media Houses, Marketing Departments, Digital Agencies
Average Salary
Rs. 2.8 – 6.0 LPA (entry to early-career level, varies by specialization) — figures are indicative; actual pay depends on employer, location, prior experience and role.
Higher Education Options
- a relevant Master's degree or MBA
- a PG Diploma in a specialised domain
- professional certifications aligned with the chosen specialization