BA
Specialisation: Public Relations
Bachelor of Arts under the Work Integrated Learning Programme (WILP) model is built for working professionals and self-employed learners who need genuine flexibility without compromising on academic quality. This 3-year programme carries 120-130 credits and covers the Public Relations track, combining theory with applied learning relevant to today's job market. Eligibility for this programme is 12th in Relevant Stream + Employment Letter, which makes it accessible to a wide base of applicants. Graduates typically move into roles such as PR Executive or Corporate Communications Associate, with opportunities across PR Agencies and Corporate Communication Departments. The blend of flexible delivery and applied coursework makes this a sound option for anyone balancing work, life, and higher education. Note: under the programme's elective structure, Public Relations is offered as one of two specializations chosen together, so learners pair it with a second elective from the same group.
About the Programme
Bachelor of Arts under the Work Integrated Learning Programme (WILP) model is built for working professionals and self-employed learners who need genuine flexibility without compromising on academic quality. This 3-year programme carries 120-130 credits and covers the Public Relations track, combining theory with applied learning relevant to today's job market. Eligibility for this programme is 12th in Relevant Stream + Employment Letter, which makes it accessible to a wide base of applicants. Graduates typically move into roles such as PR Executive or Corporate Communications Associate, with opportunities across PR Agencies and Corporate Communication Departments. The blend of flexible delivery and applied coursework makes this a sound option for anyone balancing work, life, and higher education. Note: under the programme's elective structure, Public Relations is offered as one of two specializations chosen together, so learners pair it with a second elective from the same group.
Curriculum Overview
The BA syllabus builds gradually: early semesters cover core concepts, while later semesters concentrate on Public Relations-specific application. Core and elective areas include Principles of Public Relations, Corporate Communication, Media Relations, Crisis Communication, covered through a mix of video lectures, printed/digital study material, hands-on assignments and weekend contact sessions. Learners submit assignments and appear for term-end examinations that test both conceptual understanding and applied problem-solving. Undergraduate learners build up from foundational concepts before moving into applied, specialization-specific coursework.
Learning Outcomes
- Graduates of the BA programme are expected to: translate Public Relations theory into workplace practice
- demonstrate capability in media relations and press release writing
- apply reputation management and event & campaign coordination to real tasks and projects
- and document or present their work to a professional standard. These outcomes are pitched at building a strong entry-level skill base.
Eligibility Criteria
- Minimum qualification
- 12th in Relevant Stream + Employment Letter (this specialization is taken as 1 of 2 combined electives)
- Degree Level
- Undergraduate
- Category
- Arts & Humanities
- Mode
- WILP
- Eligibility Verification
- Original or scanned academic documents are cross-checked against the stated eligibility criteria by the admissions team before the seat is confirmed; discrepancies must be resolved before enrolment is finalised.
Complete Fee Structure
| Application / Enrollment Fee | ₹1,000 |
| Registration Fee | ₹1,500 |
| Re-Registration Fee (per year) | ₹1,000 |
| Development Fee | ₹5,000 |
| University Fee | ₹14,500 |
| Course fees | ₹14,500 |
| Examination Fee (Semester / Year) | ₹2,000 |
| 1st Year Fee | ₹24,000 |
| 2nd Year Fee | ₹17,500 |
| 3rd Year Fee | ₹17,500 |
| Total Course Fee | ₹59,000 |
EMI Option: Yes — the total programme fee of Rs. 59,000 can typically be paid in year-wise/semester-wise instalments, and EMI options through partner finance providers may also be available; confirm current EMI terms with the admissions office.
Subjects & Curriculum
Assessment Method
Continuous assessment through assignments (typically 30% weightage) combined with term-end/semester-end written examinations (70% weightage); practical and project-based evaluation is included where the subject requires it.
Admission Process
- 1Fill the online application form and pay the application fee. 2. Upload scanned copies of academic and eligibility documents. 3. Complete document and eligibility verification. 4. Pay the 1st year/semester fee to confirm the seat. 5. Receive the enrolment number and login credentials for the learning portal.
Documents Required
- th and 12th mark sheets and certificates
- Graduation mark sheets and degree certificate (for PG programmes)
- Valid government photo ID proof (Aadhaar/PAN/Passport)
- Recent passport-size photographs
- Address proof
- Employment letter/experience certificate from current employer
- Category certificate, if applicable, for fee or reservation benefits
Career Opportunities
Career prospects after this programme are strongest in Public Relations-related functions, where demand for skilled, credentialed professionals continues to grow. Typical career directions include PR Executive, Corporate Communications Associate, Media Relations Coordinator, primarily within PR Agencies, Corporate Communication Departments, Media Houses, Government Bodies. At this undergraduate stage, BA builds a solid, job-ready foundation for an early career start in the field.
Job Roles
Skills You'll Gain
Industry Scope
PR Agencies, Corporate Communication Departments, Media Houses, Government Bodies
Average Salary
Rs. 2.8 – 6.0 LPA (entry to early-career level, varies by specialization) — figures are indicative; actual pay depends on employer, location, prior experience and role.
Higher Education Options
- a relevant Master's degree or MBA
- a PG Diploma in a specialised domain
- professional certifications aligned with the chosen specialization