BBA

For working professionals and self-employed learners, Bachelor of Business Administration delivered in Work Integrated Learning Programme (WILP) mode is a practical way to complete or advance a degree alongside daily responsibilities. Over 3 years and 120-130 credits, students work through a curriculum centred on Marketing, designed to keep pace with current industry expectations. To be eligible, applicants need 12th in Any Stream + Employment Letter — a straightforward requirement aimed at working learners. The programme opens doors to positions such as Marketing Executive or Brand Associate, particularly within FMCG and Retail. Combining academic rigour with schedule flexibility, the programme helps learners strengthen their qualifications while staying employed. Note: under the programme's elective structure, Marketing is offered as one of two specializations chosen together, so learners pair it with a second elective from the same group.

Curriculum Overview

Coursework in this BBA programme is sequenced from core foundation papers in the early terms to focused, specialization-linked subjects later on. Core and elective areas include Marketing Management, Consumer Behaviour, Brand Management, Market Research, delivered via e-learning modules, structured study guides, case-based assignments and scheduled contact classes. Learners submit assignments and appear for term-end examinations that test both conceptual understanding and applied problem-solving. Undergraduate learners build up from foundational concepts before moving into applied, specialization-specific coursework.

Minimum qualification

12th in Any Stream + Employment Letter (this specialization is taken as 1 of 2 combined electives)

Degree Level

Undergraduate

Category

Management

Mode

WILP

Eligibility Verification

Eligibility is confirmed through a document review process — academic records and any required work-experience proof are validated before the application moves to the fee payment stage.

EMI Option: Yes — the total programme fee of Rs. 63,500 can typically be paid in year-wise/semester-wise instalments, and EMI options through partner finance providers may also be available; confirm current EMI terms with the admissions office.

1. 1Register on the admissions portal and complete the application form. 2. Attach scanned mark sheets
2. 2ID proof and other supporting documents. 3. The admissions cell verifies eligibility against the programme criteria. 4. Confirm the seat by paying the applicable fee instalment. 5. Receive the student ID and access to the online learning environment.

This qualification opens up career paths tied directly to Marketing, especially useful for learners already working and looking to move up. Typical career directions include Marketing Executive, Brand Associate, Market Research Analyst, Sales & Marketing Trainee, primarily within FMCG, Retail, Advertising Agencies, E-commerce. At this undergraduate stage, BBA builds a solid, job-ready foundation for an early career start in the field.